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Interviews that put you on the spot come in all shapes and sizes. They don't all involve the bright lights and a hot microphone of a media Q&A. Maybe the VP stops by your cube to get a project update, or a question gets tossed your way in a customer meeting, and all heads swivel toward you. Are you someone who remains calm, cool and collected when facing a sea of uncertainty? Can you speak effectively on behalf of your organization or client when under pressure?
There are a handful of people I've worked with during my career who are masters at staying on message. They take command of a situation, cutting through any confusion and providing clarity. I'm a sponge around these people because they have both senior leadership and customers' respect. I learn by watching how they react when there's no script to follow.
Of course, if your job does require media interviews, a solid handle on message management is key. Every syllable uttered can end up in print - so there are no do-overs!
This month, the Red Cross offers us an extended luncheon on best practices for media interviews, getting tips about staying on point when you're asked tough questions. Even if your job doesn't require media interaction, you'll find value in this program. There's also an exclusive program for PR Masters on humanizing your message. I look forward to seeing all of you there.
During the month of July, Dayton Area PRSA traditionally takes a mid-summer vacation, so there won't be a luncheon in July. However, our Board lined up an exciting fall schedule of seminars. Visit our website for additional details and mark your calendars before you leave for your vacation!
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There's more to social media than writing in 140-character blurbs. Knowledge about how to incorporate communications on social platforms during crisis situations is becoming increasingly important. Dave Armon, vice president of strategic accounts at Context Optional in NYC, created the following sample tweets on the topic:
- In crisis plans, #PR pros need to prepare for conversations WITH rather than messaging TO key audiences. Command-and-control PR is dead.
- Ogilvy's @jbell99 published informative deck on Slideshare. "Social Media for Crisis Management." http://bit.ly/4KbUiu #pr
- User IDs & passwords for company's media site, blog, and YouTube, Twitter & Facebook accounts should be part of every crisis comms plan
- @JournalRecord features crisis planning advice for not-for-profits. Surprise, tips apply to biggest companies, too http://bit.ly/d0eOMz
- Once organization's social media fan base gets large, software can ease burden of moderating pages, publishing posts, reporting on ROI
- RT @smashadv Authenticity=credibility. Credibility=loyalty. Loyalty=influence. That's how Social Media works.
This article was published in the April issue of Tactics. For more archived articles, visit www.prsa.org and click on Intelligence. |
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Nominations for the East Central District Platinum Award are due August 18, 2010. This award recognizes outstanding professional service on the part of district PRSA members. The award is named after former national PRSA Board Member, ECD PRSA Chair and Detroit PRSA Chapter President Donald P. Durocher, APR, Fellow PRSA. In his memory, the district board recognizes a practitioner who has achieved a distinguished service record - someone who can be clearly identified as a role model for other professionals.
Start collecting your best work from 2009 to enter the East Central District Diamond Awards. Complete information will be available next month, but plan on a September deadline. |
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| Exclusive Program for Dayton Area PRSA Masters Group
To hit a home run with delivering your message through the media, spokespeople need to get away from a "canned message" approach and convey their company's message in a way that will resonate with the average listener, reader or viewer. To be an effective communicator, you must tell the big story through a small story in a way that is meaningful to your audience.
The American Red Cross has adopted this "storytelling" method of media relations and has enjoyed much success and improved media coverage.
Join Stephanie Millian and Charlie Zurenko of the American Red Cross, National headquarters, Washington, D.C., for an exclusive presentation at the June Masters Group Breakfast on how to humanize your message during a news interview. They will also conduct an exercise on telling the big story through a small story.
This presentation to the Master Group is different than his presentation at the PRSA June luncheon!
The Masters Group offers programs designed specifically for senior practitioners. Programs are open to practitioners who have been members of PRSA for 10 years or more, who have earned their accreditation or who serve on the Chapter's board.
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Think you have what it takes when being interviewed by the media or conducting media training? What if you are taking part in what you think is a media-friendly interview and all of a sudden the reporter starts lobbing challenging questions at you...some from right field?
The American Red Cross has developed a media training program that equips paid and volunteer public affairs staff with the skills to successfully handle the tough questions and stay on message.
At June's PRSA program, Stephanie Millian and Charlie Zurenko of the American Red Cross, National headquarters, Washington, D.C, will offer tips on how to conduct effective media training and teach you interview techniques that will make you and your organization positively stand out.
When: Thursday, June 17 from 11:30 a.m. to 1 p.m.
Where: Sinclair Community College
The rest of the year is ready to go! Please see our home page at Prsadayton.org for information on our upcoming seminars including: Speed Pitching, Pro Bono Day and Summit Up.
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Save the date of August 19 for the next PRSA Media Day. This will be a half day seminar where you will learn about the new Cox Ohio Media structure, spend networking time in small groups with reporters and editors, and hear from a panel of top media people with tips on how to pitch to them. Don't miss this great opportunity! |
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| 2010-04-26: Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.
If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.
Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.
http://ow.ly/1AeSQ |
2010-04-26:
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Title
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Communications Specialist
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Description
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Job Summary: Manage communications support for assigned area(s) of the business. Oversee various projects and communication strategies as directed by the Director of Communications.
Essential Functions:
- Manage communication support by creating and maintaining high quality communication methods that represent the best interests of CareSource, including but not limited to member/provider materials, website content, and electronic communications.
- Guide the development of the communications strategies for specific assignments, execute the deliverables and provide regular feedback.
- Maintain leadership role on project teams for assigned areas.
- Research, write, edit and coordinate design, production and distribution of member newsletters and other collateral requirements.
- Submit materials to regulatory agencies for approval utilizing department processes.
- Ensure on-time production of materials on target and within budget.
- Supports work in department project queue as needed.
- Able to perform any other job related instructions as requested, with reasonable accommodation.
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Position Requirements
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Minimum Qualifications:
Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
Experience:
- Four or more years' of experience in communications
- Two years' of professional writing experience
- Health care experience preferred
Certification:
Technical Skills:
- Microsoft Office Proficient
- Experience using visual software, such as PowerPoint, Vision or Desk Top Publishing
Knowledge & Skills
- Project management skills
- Oral, written, and interpersonal communication skills
- Knowledge of communication practices and trends, preferably in the health care environment
- Cross-functional team skills
- Knowledge of various production requirements and methods
- Ability to work independently
- Time management skills
- Technical writing skills
- Decision making/problem solving
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Educational Requirements
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Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
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License Requirements
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Full-Time/Part-Time
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Full-Time
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Shift
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-not applicable-
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Salary
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S11-$39,259 minimum
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About the Organization
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CareSource is the 4th largest Medicaid managed health care plan in the country, and our strength lies in our experience. CareSource provides a full spectrum of services for the administration of public-sector health care programs, serving more than 800,000 Medicaid consumers in Ohio and Michigan.
Our health plans are founded on the principles of quality and service delivered with compassion and a thorough understanding of Medicaid, Medicare, and the associated regulatory environments. We offer a unique approach to managed care through the process efficiencies and value-added benefits we offer to our members and the health care providers we partner with to serve them. As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of health care services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a defined network of participating doctors, hospitals and other health care providers.
CareSource Benefits
CareSource is an equal opportunity employer that offers a drug and tobacco free environment and a competitive compensation and benefits package to full-time and part-time employees who work at least 24 hours per week.
The benefits package includes:
- Health, dental and vision insurance
- Flexible spending accounts (health and dependent care)
- Life insurance
- Accidental death and dismemberment insurance
- Short- and long-term disability insurance
- 401(k) retirement plan
- Liberal paid personal time to be used on a discretionary basis for sick leave or as scheduled time off
- Eight paid holidays and a floating holiday
- Educational reimbursement
For more information about CareSource, please see About Us on our website, www.caresource.com.
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