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January 2012

Letter from the President

 

This year marks Dayton Area PRSA’s 45th year of advancing the public relations profession and its professionals in our region.  Since our chapter was launched, the practice of public relations evolved from a branch of journalism to a complex entity that uniquely serves its own constituents. PR professionals now work as full-fledged strategic partners, and our ability to tell a story well and manage key relationships remains a foundation of our expertise.

Moving forward we must thrive in PR environments that increasingly demand new skills, and our 2012 programs will help you do just that. I’m also happy to announce that, through National PRSA, all PRSA members will have access to free webinars! See www.prsa.org. I hope to see you as an active PRSA Dayton participant throughout 2012.

I want to thank our 2012 Board of Directors for their dedication, and Elizabeth Long, APR for her leadership as our 2011 president.

I welcome your feedback and ideas. If you’d like to contact me directly feel free to email at laura.woeste@gmail.com or call 937-620-9760.

Regards,

Laura M. Woeste, APR

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Upcoming Events

 

Let’s Be Brief: PRSA Dayton News and Events

An opportunity to shine: The Silver Anvil Awards, sponsored by National PRSA, offer professionals a chance to showcase their best work, and get recognized by peers and clients. (They don’t look bad on a shelf either!). Register by Feb. 10th to save $75. http://www.prsa.org/awards/silveranvil/silveranvil_enter/

*Take your work to the next level in 2012. Join us Janurary 19th for a monthly luncheon at McCormick & Schmick’s where you’ll hear great tips from Tony Castillo and Kristen Wicker about how to keep award-winning concepts in mind as you create programs, services and more. Details and registration: http://www.prsadayton.org/

PRSA Dayton’s Coffee and Conversation. Ease into your day with a cup of joe. Catch up with old friends and make new ones. February 14th, 7:30-8:30 am, Winans Fine Chocolates & Coffees, 6735 Miller Lane in Dayton.

Join us February 23rd for a monthly luncheon: Handling Crisis When Animals Escape. Hear a compelling story and get practical advice from Amanda Dalton of Heaven’s Corner Zoo & Animal Sanctuary. Amanda will share how the organization handled the recent crisis in Zanesville. Details and registration: http://www.prsadayton.org/

How many times have you said, ‘This is the year I’m going to get my APR’? Make 2012 that year! Join Natasha Baker, PRSA Accreditation Chair and APR Guru for APR Bootcamp, a six-week course starting on February 23rd and running one night a week through March 29th. Cost is $125 for the course. Email: Natasha.baker@fahlgren.com and see our additional article on why it’s a good deal. 

What was it like to be an ad woman on Madison Avenue in the 60s and 70s? Find out at a unique joint dinner on March 21st at Moraine Country Club where Jane Maas presents Mad Women. Sponsored by PRSA Dayton, AAF-Dayton and Women in Business Networking. Details and registration: http://aafdayton.org/ or call 937-248-4697. Deadline to register: March 15th.

Plans are in the works to overhaul our newsletter format and design. In the meantime, Pardon our Dust until February! 

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Tips and Tricks

Follow our Favorites: PRSA Dayton offers recommendations for twitter accounts, sites, blogs and articles

@Mashable and the Mashable.com blog

PRbreakfastclub.com

PRtini.com

By the way, are you following us @PRSADayton and www.facebook.com/DaytonPRSA ?! If you’re not, please do. If you are, please post!

Send your favorite twitter accounts, blogs, sites and articles to Alison Bour at Phoenix@siscom.net

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Member Profile

 

Speaking of APR, congratulations to Kristen Bowser, APR, our newest member to pass the test!

Kristen works at CareSource where she manages nearly every aspect of provider communications for a network of about 30,000, and helps implement enterprise-wide projects. Some of her communication efforts have reached nearly one million CareSource members!

“PR is always changing. What you’re doing today will be different in a year or less,” says Kristen about why she loves PR.

One of Kristen’s favorite PR ‘moments’ was working on the Luxottica Tournament of Roses parade float. At Organized Living she worked on contests with Women’s Day and Family Circle magazines, and product placement with HGTV.

“It was fun to flip on a TV and see your products,” she says. “I thrive on execution. ”

A busy mom, Kristen hunkered down to prep for her APR, carving out time to study while her kids slept. She considers it “extremely practical” for everyday application. Her advice? “Anything in life that’s worthwhile is tough. But you’ll never look back and wonder, ‘What if?’”

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Board Update

Introducing PRSA Dayton’s 2012 Board of Directors

Laura Woeste, APR, President—Laura works as a special projects manager for the Downtown Dayton Partnership, and does freelance PR work. She’s also involved in the Junior League of Dayton and serves on the Associate Board for the Dayton Art Institute.

Shelby Quinlivan, President Elect—Shelby previously worked at Community Blood Center, and is now director of public relations at The Ohlmann Group. She also serves as marketing chair for Doors of Compassion at Ronald McDonald House Miami Valley Region.

Liz Long, APR, Past President—Liz formerly worked for Graceworks Lutheran Services, American Red Cross and Dana Corporation. She is now manager of Media & Government Relations at Kettering Health Network.

John Davis, APR, Treasurer—John is a Cedarville University alumni and now works as its director of public relations. Two of John’s favorite reads are The Little Red Book of Wisdom and A Million Miles in a Thousand Years.

Kristen Wicker, Secretary—Kristen works as public relations and promotions manager for Downtown Dayton Partnership. Formerly she taught creative writing at Stivers School for the Arts and served as director of its Creative Writing Department.

Meghann Heft, Progams Co-Chair—Meghann served as president of the University of Dayton’s PRSSA. She completed internships at Sinclair Community College and Fahlgren Mortine Public Relations. She now works as an Account Executive at Fahlgren Mortine.

Sheri Sword, Programs Co-Chair—Sheri has two decades of experience in the public relations field. She has worked for Monarch Marking Systems and Combined Health District of Montgomery County, and now works as vice president of communications for the Better Business Bureau.

Leah Moon, Communications Chair—Leah graduated from Ohio University’s E.W. Scripps School of Journalism. She is now a social media specialist at Universal 1 Credit Union. She also serves as social media editor and chair-elect for the PRSA New Professionals Section Executive Committee.

Natasha Baker, APR, Accreditation Chair for APR programs and PRSSA Liaison—Natasha is a past president for PRSA Dayton, and has worked for Sinclair Community College, Hafenbrack Marketing and Wordsworth Communications. She currently works as an account director at Fahlgren Mortine Public Relations.

Patty Sorrell, APR, Assembly Delegate—Patty has worked for DP&L and HSR Business to Business. After serving as manager of MeadWestvaco Consumer & Office Products, she now is manager of the company’s Editorial & Licensing Services.

Bob Sadowski, APR, Ethics Officer—Bob has worked for Seapine Software, LexisNexis and Industramark at Standard Register. He currently works as marketing manager of PR and social media at MeadWestvaco.

Sarah Hibner, PRisms Advisor—Sarah is a past president of PRSA Dayton. Most recently she worked as associate marketing manager for MeadWestvaco Decorative Home & Office. Sarah now owns her own online fabric and patterns company, Swell Cloth.

Alison Bour, Newsletter Chair—Alison has worked as a self-employed writer for nearly 20 years. Some of her clients include: Bow Tie Inc., Housetrends magazine, and Miami Valley Hospital. She has also won several local creative writing awards.

 

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Classified Ads

2012-01-30:

Fahlgren Mortine is looking for a career-minded Media Relations Specialist to join our growing and award-winning public relations team.

The Media Relations Specialist is responsible for managing day-to-day media relations activity for client projects and/or for specific client projects and deliverables.

Specific responsibilities may include:

  • Works with senior account leaders to secure in-depth, local, regional or national news placements
  • Writes compelling, effective copy for various media as required
  • Develops and implements strategic media relations plans that align with clients’ business goals
  • Coordinates client interviews with local, regional and national media contacts
  • Develops strategies to effectively communicate client news
  • Prepares relevant information for media kits, as needed
  • Maintains close and frequent contact with media contacts, and strengthens rapport between the client and the media contact
  • Safeguards client-sensitive information until an announcement is deemed appropriate

Qualifications, experience and education:

  • 5-10 years of previous experience in a public relations agency setting
  • Proven experience in developing successful strategic media relations campaigns
  • Successful track record of securing positive media coverage for consumer, business-to-business and technology accounts
  • Experience managing multiple projects and prioritizing
  • Excellent presentation and written communication skills
  • 0-10% travel may be required
  • BA/BS in related fields

If you’re looking to exceed high expectations, be a part of a top-notch team and have a little fun along the way, please send your cover letter, resume and salary requirements to careers@fahlgren.com.

Please, no phone calls. Relocation will not be provided.

Fahlgren Mortine is an equal opportunity employer.

See listing on website: http://www.fahlgrenmortine.com/careers/current-opportunities/media-relations-specialist.php.

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